The Power of Industrial Brands: An Effective Route to Competitive Advantage Paul N. Hague

ISBN: 9780077078393

Published: January 1st 1994

Hardcover

178 pages


Description

The Power of Industrial Brands: An Effective Route to Competitive Advantage  by  Paul N. Hague

The Power of Industrial Brands: An Effective Route to Competitive Advantage by Paul N. Hague
January 1st 1994 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 178 pages | ISBN: 9780077078393 | 6.32 Mb

This text explains the importance of branding and explores how an understanding of the unique functions of an industrial brand can form the basis of successful marketing. The book illustrates how utilizing a brand image can help build market share,MoreThis text explains the importance of branding and explores how an understanding of the unique functions of an industrial brand can form the basis of successful marketing.

The book illustrates how utilizing a brand image can help build market share, improve margins and achieve faster stock turn-around.



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